Air Jordan’s originated in 1984 founded by Nike. In the 1980’s gym shoes where I huge part of social media, most musical artist look to shoes to be sponsored at the time Nike was at the bottom of the food chain however they bet all their money on a newly started rookie basketball player named Michel Jordan. At this time the NBA had every strike guide lines to the shoes the players wore, they had to fit the uniform of the team but also had to have some symbolize of white on the shoes. The original Air Jordan ones where all white and black as are the Bulls color, Michel knowing this would take the fine and penalty just so he can wear the shoe every game, giving the shoe more of a desirable element. Two years after the Air Jordan where released the idea of the serious of shoes went into place, creating a new shoe every season. The 1’s designed by Peter Moore, air Jordan 2 designed by Peter Moore and Bruce Kilgore, air Jordan 3-13 by Tinker Hatfield. Now Tinker Hatfield who created some of the most recognizable Jordan’s had the idea of combining two unlikely things to make an every better. Shoes for the NBA where always made to only fallow their guide lines and for athletic purposed but now Air Jordan’s where changing that using materials like elephant skin print on the air Jordan 3s. Jordan’s at this point where just shoes that people would ware but a symbol. The between shoes being advertise and entertainment mixed. In 1989 Air Jordan had a contracted with director Spike Lee for Jordan’s to have a leading role in a movie (do the right think). The most amazing thing is that each Jordan has a special element to it something that makes it unique for example the Air 3s elephant print, Air 8 the straps, and the Air 10’s the amazing lines on the bottom of the shoe. Each shoe also has a special name giving it more credible than just another shoe. Unfortunately the shoe also became every popular in the gang civilization, people would get into fist fight or even mugged for a fresh new pair of Jordan’s. Never the less Jordan’s never lost their value the shoe is symbolic to have this shoe especially ones that came out for the first time for the best material where the best. People might say well they are just shoes but they really aren’t just as some women brag over what name brand purse they carry or the type of heals they ware Jordan’s had the same type of impact. They were a way to express one self, how clean and nice you kept your Jordan’s reflected on the type of person you were.
Do you have a favorite pair of Air Jordan’s and why? (link below that list all and shoes all the Air Jordan’s )
Can you relate the social status of Jordan’s to a person item like purse, art supplies, and etcetera?
Do you think the crave for Jordan shoes is a legit able thing or do you think its nonsense to have so much crave over shoes?
*Just For Kicks: a Documentary about sneakers, hip-hop and the corporate game. (must watch movie if you like shoes)