As most of you over the age of 21 have noticed, there has been a recent explosion of different kinds of craft beers being made all throughout the United States that have been making your adult life even tougher by giving you an extreme amount of options to choose from. As a matter of fact, the US now has more beer styles and brands than any other market in the world, which was not the case just 30 years ago. Along with this mass production of different kinds of beer comes the mass production of their labels that represent them. As if their fun and witty names weren’t attention-grabbing enough, craft beer breweries now feel the need to go beyond a simple advertisement on their bottles. The beer label has now been incorporated into the “experience” of drinking the beer itself. It’s what catches your attention while walking up and down aisles and aisles of different branded craft beers.
The labels are one of the newest forms of art in that they try to portray the beer much like a CD cover tries to portray the kind of music on the CD. Artists come together and attempt to show the personality of the people behind the brewery and have that as the face of the craft beer. The Pour Curator is a site fully centered around the idea of craft beer labels becoming an art form, so much so that their tagline is “There is art. There is beer. This is where they meet.” They display different labels and discuss them thoroughly much like painting lovers discuss their favorite paintings.
Breweries like Three Floyds have hired comic book artists to create some of the labels to enhance the artwork and grab peoples’ attention even more, but I think more importantly to show that this truly is a new art form taking place in the modern day world. Comic book artist Tim Seeley created the label for the hard to find craft beer Zombie Dust. Zombie Dust is so rare that if you actually find it at a liquor store they will only sell you one six-pack per customer for about $15.
I chose to this topic simply because I have noticed the immense amount of new craft beers all over the place, whether it be at a bar, restaurant, or the obvious, a liquor store. Their labels have gotten so many positive reviews that clothing has been made with their images on them. This would be an example of print making since they make several copies of the same images over and over again.
Here’s the link to The Pour Curator
- Would you consider these labels as a form of art more than an advertisement or vice-versa?
- If you were to design a label, what would be on it?
- Have you (if you’re over 21) fallen into their trap and bought a craft beer simply because of the artwork on the label?